Boise Marketing Company
Marketing Success Stories
BMW Motorcycles
The Challenge:
Max BMW Motorcycles had a strong presence on Ebay
generating motorcycle sales. The lucrative Ebay
marketing was brought to an abrupt halt
after smaller BMW dealers complained that Max BMW was
cutting into their local markets with their online listings
and lower prices. 56 Media Group was brought in by
Square Spot Studio to generate an SEM (Search Engine Marketing) campaign that
would create additional online visibility to replace the
lost Ebay revenue.
The Solution:
After conducting an analysis of the Max BMW web site and researching online competition, 56 Media Group put together a budget sensitive marketing campaign designed to target the top 15 Google
organic search listings. The market research revealed a high search volume (with some terms generating
over a million searches in warmer seasons) with a saturated and extremely competitive fight for
top placement. Before
beginning the organic marketing campaign, the Max BMW website was not listed in the top 1000 search
results for 10 of the top 15 search phrases surrounding the "BMW Motorcycles" market and only broke into the
top 20 results for two keywords.
The Results:
The Max BMW web site currently ranks in the top 3 Google results for all 15 targeted keywords. Site visitor traffic
increased by 86% in the first month of marketing with an additional 13% increase over the next 4 months
with visitors reaching over 1 million and climbing. An increase in site visitors is one thing but 56 Media Group measures the more valuable statistic of conversions. Visitors to a web site is easy to gain, targeted visitors who buy are much harder. Max BMW Motorcycles currently claims a 30% conversion rate through their site. Out of the million visitors a month who visit their site, 30,000 of them purchase while there.
"MAX BMW has been having its best year ever. They are selling motorcycles all over the US
and most of the initial contact is coming from online."
Judson Bartlett - Square Spot Studio
