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Marketing is the most overlooked aspect of creating a succesful website. No matter how often I tell my clients that a well designed marketing plan is just as important as creating the website, marketing is always overlooked. ROI is the key to marketing. Many companies still foolishly send out mass amounts of spam hoping for a reply. In effect, all they do is annoy far more people than they turn into customers. A high Return On Investment does not come from sending bulk mail to people who do not wish to be marketed to.
Fifty6 offers five forms of marketing designed to focus your dollar on your target market. The marketing tools below allow you to qualify each and every lead, minimizing the time spent on marketing, and allowing you to focus your efforts on your ideal client.
Newsletter Marketing - Opt in/Opt out marketing. Newsletters geared toward building rapport with your clients and establishing your business as the company with all of the answers and solutions. Hit your possible clients with the information they need and want.
Pay Per Click Search Engines - Don't waste your time blindly blanketing search engines with broad key words. Use the power of pay per click search engines to focus your key words on exactly what your clients are searching for.
Referral Programs - Wouldn't it be nice if your website could work for you 24/7, generating leads, and collecting data on possible clients? Peer referrals are worth gold to any business!
Affiliate Programs - Allow others to market and sell your products or services for you. Increase your bottom line with little to no effort.
Customer Database - Know when your clients last ordered your products or services, keep track of which sales your customers purchased from, and always know when it is time to market to your clients.
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